Esgobaeth Bangor

'Llan' Director of Marketing, Development and Sustainability

The Diocese of Bangor
to be discussed
Closing Date:
Job Term:
Full time



What is ‘Llan’
Pilgrimage, Welsh-language and Enterprise are the key streams of a new Diocese of Bangor project that has received support from the Church in Wales’s Evangelism Fund, which is offering grants for major diocesan projects which focus on growing the church. “Llan” is a £3m, seven-year project that will see the development of new ministries across the diocese focused on reaching out in new ways to our communities with the love of God in Christ. Llan will enable us to develop our pilgrimage ministry across the diocese, to grow a new Welsh-language church community, and to launch four social enterprises pioneering a new sort of Anglican presence and witness in four of our towns and villages.

Llan’s emphasis on Pilgrimage will allow us to celebrate places, buildings and landmarks that hold the breadth of our Christian heritage. We will invest in six new centres of excellence around the diocese, and in new and old pilgrim pathways that will criss-cross the diocese. More importantly, we will also invest in people through training welcomers and guides to become excellent at telling our Christian story and inviting visitors to become true pilgrims by interweaving their own story with the living story of faith.

Llan’s emphasis on Language will see us growing a new Welsh-language church community, supported by a gap-year scheme that will allow up to five young people each year to get a taste of Welsh-speaking Christian ministry. In addition, we will develop a range of Welsh-language Anglican resources to support learning, worship and innovation.

Llan’s emphasis on Enterprise will enable us to establish four new hubs of community activity in the diocese. Be it a café or a pub, art space or a workshop for local emerging small businesses, a hostel for hill-walking school parties or a newsagent in a village where services are scarce, we will launch justice-oriented enterprises that will make a contribution to local communities, as well as providing a space for a brand new type of church to gather.

Llan will be supported from Tŷ Deiniol, the diocesan offices in Bangor, but it is a diocesan wide project which will have an impact across north-west and mid Wales.

Job Description - Director of Marketing, Development and Sustainability
Job Purpose
The Director of Marketing, Development and Sustainability of ‘Llan’ is responsible for the creation of a viable and sustainable multi-faceted ‘platform’ of communication which tells the Christian story. The post holder will also be responsible for establishing a new faith-tourism capacity within the Diocese of Bangor with a focus on driving forward the 3 streams of Llan
Main Responsibilities
1. Develop multi-valent pathways that tell the Christian story
2. Build up a pilgrimage brand, potentially with applicability beyond the Diocese of Bangor, with its associated values and commercial opportunities
3. Nurture a ministry of pilgrimage-leading as an evangelistic commissioned ministry
4. Develop six key sites as pilgrimage centres of excellence
5. Ensure the delivery of outputs of:
a) Formation of a coordinated group of historians, theologians, liturgists, educationalists and catechists crafting pathways, capturing (i) historical accuracy, (ii) emerging contemporary enthusiasms, (iii) opportunities to integrate life experience with the stories of particular places, (iv) ways in which a particular experience in a particular place can lead into deeper engagement, and (v) linkages with school curriculums
b) Creation of a pilgrimage brand developed in association with the Hoffi design studio
c) Commissioning of a ministry training framework for pilgrimage leaders and evangelistic commissioned ministry teams commissioned in partnership with the British Pilgrimage Trust, to include a programme of workshops exploring (i) Celtic spirituality; (ii) storytelling, testimony and faith-sharing; (iii) pilgrimage with children and young people; and (iv) listening and pastoral care
6. Coordinate the delivery of outcomes of:
a) 18,000 “threshold encounters” per annum – conversations with or signposting by pilgrimage leaders and evangelistic commissioned ministry teams
b) 150 school pilgrimages coordinated and delivered per annum
c) 6 day-long, 3 multi-day pilgrimages coordinated and delivered per annum on a commercial footing
d) 6 interpretation projects developed and installed in 6 pilgrimage centers of excellence
e) 3 Small Pilgrim Places developed per annum in partnership with the Small Pilgrim Places Network f) Comprehensive online infrastructure coordinated and delivered
7. Contribute to shared learning throughout the Diocese of Bangor and the Church in Wales on the basis of impacts
a) The enhancement of our capacity in the field of “seekers-focused ministry” – by building up our skills and experience across the diocese in sensitively shaping our ministries, our spaces and our discourse to engage with those who are at the edge of Christian encounter and who can, with the appropriate encouragement, be enabled to take the next step
b) An increase in the credibility of the Church as a steward of “meaningful things” – thereby addressing the disconnect that can exist at the moment between an enthusiasm for “spirituality” and the perception of the Church as “religious” in somewhat negative terms
c) The development of way of capturing narratives of fresh engagement with faith – so that, through encouraging pilgrims to tell their story and through enabling those who minister to them to record their experiences, we can continue to build up our confidence in threshold catechesis and apologetics
d) The increased credibility of Church in faith-tourism economy as a serious partner that is able to make use of its brand and assets to attract visitors and contribute to local well-being
e) Learning that can be shared with the Church in Wales regarding the important and richly-connected areas of spirituality, pilgrimage, faith tourism and evangelistic encounter
8. In partnership with the Associate Director, develop proposals for the longer-term sustainability of Pilgrimage activities
9. Engage fully in a line management relationship with the Associate Director of Llan

Person Specification - The Director of Marketing, Development and Sustainability
• Understanding the role of the Diocese of Bangor and its Vision Statement
• Proven track record of delivering a successful Marketing strategy
• Proven track record of delivering successful Development and Sustainability plans with lasting effect and impact
• Experience of tourism industry in the development of projects
• Knowledge and understanding of faith-tourism and how it can impact positively on local communities as well as the Diocese
• Knowledge and understanding of trends and impact on tourism
• An understanding on the importance of the Christian community and how faith can be ‘re-branded’
• Proven track record of brand development and implementation
• Experience of design and a good eye for detail
• Excellent time management skills
• Excellent organisational skills
• Excellent communication skills and confident in liaising on all levels
• Excellent interpersonal skills in group and one-to-one situations with strong negotiating, influencing and persuasion abilities
• Knowledge and experience of successful Marketing and Promotion
• Track record of managing a successful Marketing programme and campaign drive delivery in line with desired outcomes and agreed quality, time and cost limits
• Experience of working successfully on multiple Marketing projects at the same time
• Experience of building and maintaining constructive partnership and collaborative relationships
• Demonstrable experience of working with internal and external customers, partners and suppliers to manage and deliver complex projects
• Experience of sound financial management in line with agreed budgets and timescales
• Experience of developing long-term sustainability for a project

Skills and Attributes
• Ability to see and understand the bigger picture and to relate it to own work programme
• Ability to plan and organise and to ensure that deadlines and agreed targets are met
• Ability to lead a team and to delegate responsibility while maintaining overall direction in order to effectively manage change
• Ability to work as part of a team, to lead key areas of work and to mentor colleagues
• Ability to adapt personal style to meet the circumstances of a situation and so enable the constructive and positive progress of issues and projects.
• Ability to adapt and willingness to get involved in a variety of activities
• Ability to plan and manage budgets and to exercise firm financial control and budgetary management across programme areas and individual projects
• Able to build and maintain strong and constructive business relations with internal and external customers and partners
• A good eye for detail and a clear understanding of the importance of clear communications and marketing campaigns.
• The ability to speak Welsh is desirable for this role

DBS checks are required for this role

How to apply

  • To apply for this role, please send your CV together with a letter of application to Siôn Rhys Evans, the Diocesan Secretary, via the Diocesan Communications Officer, Paul Roberts. Your letter of application must provide evidence of your suitability for this role by providing examples to illustrate your possession of the skills and experience detailed in the person specification. The interview process will be held in 2 parts. Once the closing date has passed, a short list of candidate will be drafted and invited for an informal interview at Tŷ Deiniol. Following this stage, a further shortlist will be drafted and successful candidates will be invited to a formal interview which will consist of a 6 minute presentation. Please note that the application letter should not be longer than two sides of a A4 page Your CV should include the names of two referees, one of whom should be your current / most recent employer. We will not contact referees without seeking your permission. Please return you’re CV along with the covering letter of application via email to: Paul Roberts Communications Officer The Diocese of Bangor

  • Contact name:
    Paul Roberts
  • Company Address:

    Tŷ Deiniol
    Cathedral Close
    Bangor LL57 1RL

  • Telephone:
    01248 354999
  • Email:
  • Website URL: