Parc Cenedlaethol Bannau Brycheiniog

Public Affairs Manager

Brecon Beacons National Park
Grade 11: £36,922 - £38,889
Closing Date:
Job Term:
Full time


National Parks were designated in order to protect beautiful areas for the benefit of the nation. They came about as a result of the 1949 National Parks and Access to the Countryside Act, which put a legislative framework in place for the establishment of National Parks in England and Wales.

The first two National Parks were designated in 1951 and in 1957 the Brecon Beacons National Park was designated covering an area of some 520 square miles (1346 sq. kilometres). Until 1995 the Brecon Beacons National Park Authority was a joint committee of the then local County Councils until the Environment Act of that year laid down legislation to establish National Park Authorities as independent, special purpose Local Authorities.


Role Purpose:

The role is responsible for leading and overseeing the implementation of the Authority’s stakeholder engagement and communications strategies. The role will involve managing a small in-house team and multiple agency resources, as well as working in collaboration with project teams. The role will also work with the Head of Corporate Services to lead the corporate public affairs engagement strategy, and shape the Authority’s reputation as an organisation which is seeking to be at the forefront of work tackling climate change, biodiversity recovery, the development of sustainable rural communities, and the wellbeing of future generations.

Role Accountabilities:

1. Lead on the design, delivery and evaluation of the Authority’s communications strategy in
keeping with the Authority’s purposes and duty and key priorities.
2. Act as the subject lead, working with Members and the Corporate Leadership Team to ensure a clear public affairs narrative.
3. Work closely with Corporate Leadership Team to ensure the views of the Authority are effectively presented to Welsh Government, key stakeholders, partners and Members.
4. Inspire, influence, and support colleagues and partners to transform the work of the Authority, advising on best practice and championing innovative approaches.
5. Work with the Chair and Chief Executive to implement a public affairs programme to ensure that the National Park is championed at a regional and national level.
6. Working with the Chief Executive, to develop and maintain the Authority’s identity and advocacy work across all print, media and communications channels.
7. Understand and provide input into the Corporate Plan to identify stakeholder engagement opportunities and manage risks to reputation.
8. Work closely with colleagues to identify opportunities for engagement and communication, to ensure a coordinated and consistent approach to shaping our reputation through multi¬channel campaign delivery building upon our position statements.
9. Use effective political monitoring to identify opportunities for engagement based on key issues and business objectives.
10. Accountable for the Authority’s relationship with external agencies and media.
11. Build relationships with key external stakeholders to support the Authority’s objectives.
12. Support the Corporate Leadership team in preparing evidence/policy papers for dissemination to partners, the planning of stakeholder meetings and events, drafting consultation responses, and policy positions.
13. Such other duties as are commensurate with the objectives and grade of the post, as directed from time to time by the Chief Executive.

How to apply

  • CLOSING DATE: 11am 12 March 2021
    INTERVIEW DATE: 22 March 2021 

    Click on the link below for further information about the role and an application form

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